Angus Reid deliberately wrote the article wording to misrepresent (aka. Lies, Damned Lies and Statistics) how Poilièvre was seen.
When you look at the total data, it’s clear that ‘Unknown’ for Poilièvre makes up the difference of favourability between Trudeau and Poilièvre. Trudeau and Poilièvre share an EQUAL 53% um favourable rating by the numbers…so “same, same” when it comes to the ‘we don’t like him factor.’ It then adds in the misdirective ‘but women favour Trudeau more’ trope. So what? so long as men vote at similarly proportional levels as women, that’s an irrelevant point.
If Angus Reid was honest with the stats, it’d point out “Canadians favour more the socialist guy who wears Rolexes and drives a BMW.”