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MedTech said:My solution would be to create a cell under me, give me a reasonable budget, cooperation from all CFRC/D and Local Units and let the fun begin.
Ah yes, "When I'm in charge, all will be perfect"
I would first review the trend and demographics of recruiting. See if there was a spike in activity after the old crappy recruiting vids have been aired. Conduct a quick survey as to whether Canadians thought they were effective.
Already done within the recruiting group.
The next step is to increase exposure, while at the same time develop more effective AV ads. A trip to the US to learn from our counterparts would give us a fairly good idea on how to more effectively recruit and retain. Then return to infuse these ideas into the changing system.
Do you know the federal restrictions on advertising? Do you know the policies on AV products? Do you know of the cultural differences between soldiers in the US and those in Canada? Their motives for joining? The US experience right now is ever increasing bonuses for retention, and lowering of entry standards... hardly a long-term solution to our problems.
The bottlenecks right now are not in the recruiting system. There's in the DP1 training system, more than anywhere. The capacity at the CFRCs and St Jean outstrip what the DP1 schools can produce - so we end up with PAT platoons.
Most of the problems we have are because people focus on a single part of the system "Fix Recruiting" - so we bring in too many of the wrong trades, and don't ensure sufficient capacity in the schools for follow-on. We need real leadership to fix the problems in a holistic manner - not news bite leadership that announces facile solutions to non-existent problems.