Tales of our reputation's demise ...
National Post
Sept. 30, 2011
f you ever want to be reminded of what Canada's foreign-policy consensus was back during the Liberal era, Paul Heinbecker is your man. Mr. Heinbecker served as Canada's UN ambassador under Jean Chrétien. And since then, he's made a career of telling his successors what they're doing wrong - primarily in the pages of The Globe and Mail.
Mr. Heinbecker's big message has been that Canada needs to engage with the world and stop being so picky about who's on the other side of the negotiating table: Getting Back in the Game (the title of his 2009 book) should be our foreign-policy goal, not supporting Israel or the United States, or advancing other "ideological" (his word) objectives.
In 2006, for instance, when Stephen Harper's government properly sided with Israel after its soldiers had been attacked and kidnapped by the terrorist group Hezbollah, Mr. Heinbecker scolded the Conservatives for "staking out a one-sided position," ignoring Israel's "disproportionate response" and thereby endangering our "reputation" on the world stage.
"Canada has a well-earned reputation precisely for being fair-minded and principled, because we have brought a constructive attitude to international problem-solving," he argued. "That reputation is why Canadians (and not only Canadians) sew the Maple Leaf on their backpacks."
The only solution, Mr. Heinbecker concluded was for Mr. Harper to "criticize intransigence on both sides" - Israel and Hezbollah alike. "Otherwise, [our] government's decisions will be neither popular nor meritorious, just ideological."
In 2009, when Canada voted down a UN Human Rights Council resolution singling out Israel, the Globe cited Mr. Heinbecker's views as evidence that Canada had isolated itself "in a small club of key Israel allies, along with the United States and a few South Pacific nations." Separately, Mr. Heinbecker also fretted about "the cumulative effect of change in Canadian policies, including Middle East votes, our climate change policy, and the policy of aid concentration, which lessens the connections with Canada of a large number of countries."
And Mr. Heinbecker is not alone: The idea that Canada has somehow lost its global "reputation" thanks to Mr. Harper's more "ideological" (i.e. principled) foreign policy was seized on by Michael Ignatieff when Canada's UN Security Council bid was about to be defeated by a cynical EU seat grab. ("This is a government that for four years has basically ignored the United Nations and now is suddenly showing up saying, 'Hey, put us on the council,'" the then-Liberal leader declared in September.) NDP foreign affairs critic Paul Dewar added that the defeat was "devastating for our country's reputation. We've lost our credibility." (True to form, Mr. Heinbecker himself blamed the defeat on our Middle East policies: "We followed policies that are frankly and strongly in support of the government of Israel.... There are 57 votes in the Arab and Islamic community.")
You see the theme here, right? Canada, once a bastion of the multilaterally virtuous, now has become an international pariah because of a government driven by pro-American, Zionist, unilateralist, anti-UN "ideology." Our reputation? It's in the septic tank, out behind the Israeli embassy.
And we're kind of curious what Mr. Heinbecker et al. thinks of a new global survey, conducted by a New York-based reputation-management firm, of international perceptions of Canada and 49 other countries. Our spot? #1.
"Canada has earned the highest reputation ranking in Reputation Institute's 2011 Country RepTrak," says the press release. "The study measures the overall Trust, Esteem, Admiration and Good Feelings the public holds towards these countries, as well as their perceptions across 16 different attributes, including a good quality of life, a safe place to live and a strong attention to their environment. Results from over 42,000 respondents worldwide showed that Canada scored well in all of these elements.... Canada was followed by Sweden, Australia, Switzerland and New Zealand, all showing stability in their high scores throughout the three years of this annual study. Their strong reputations are attributed to their steady democracies, high GDP per capita, focus on active lifestyles, well developed political systems and perceived neutrality to international political upheavals."
Interestingly, Canada ranked only fourth on self-perception (behind New Zealand, Australia and Finland). Apparently, we don't think of ourselves as being quite as great as others do. Maybe that's because of politicians and pundits who assure us - wrongly, it turns out - that the principled foreign policy of Stephen Harper's government is wrecking our international image.