There was one barely recognizable female infanteer in a toque. Really. One can make an ad this good and still blend in a subtle inclusive message if one was to just make the effort. It's not an either or thing.
Throw in a clip of a cook displaying some tasty treats, a guy/girl offloading a Herc with forklift and finally a wrecker recovering a rolled truck and you covered off some of the less sexy but critical bits as well. But it's a good start.There was one barely recognizable female infanteer in a toque. Really. One can make an ad this good and still blend in a subtle inclusive message if one was to just make the effort. It's not an either or thing.
On the other hand, this ad may have been a subtle message to the white dudes that the CAF has been very not subtle about not being interested in recruiting...There was one barely recognizable female infanteer in a toque. Really. One can make an ad this good and still blend in a subtle inclusive message if one was to just make the effort. It's not an either or thing.
So, the ads from the past few years.
Isn’t that all recruiting ads for everything though? And I don’t mean just the CAF or even military in general.
Need a video with an extended line looking for cigarette butts. Troops getting on a bus then getting off then getting back on. Also town halls. Use a drone maybe to fly over the audience. Things like that…
This ad came on the tv at the mess last week and the common sentiment was "turn that off - don't want to see people doing things we don't do". Still, have to start somewhere to entice the young ones in
Unfortunately I don’t know that navigating guardian is really going to fill the recruiting office.
You mean the one where the CPA guides an airmobile assault audit onto high-rise construction?
Like Crimson Permanent Assurance ? They were pretty wild back in the day.
Arrrrrrr!
