I think there is confusion about promoting diversity to attract a different group of applicants and hiring someone because they are diverse.
Recruiting campaigns focused on attracting minorities should inherently result in more minority applicants and more diversity occurring naturally within the force based on the simple fact that if you have 1/10 people applying as a minority vs 1/100, odds are good that you're going to get a different mix of equally and highly skilled applicants. Promoting the CF to a new demographic is DIFFERENT than a quota or hiring someone because of their gender/color/religion/etc. You are STILL hiring the best applicant, your top 10 list is now a more diverse pool of people to choose from.
Simple example:
I receive online applications from 10 white males. The best candidates are 3 white males, and I end up employing 3 white males. Zero diversity.
I receive online applications from the same 10 white males and an additional 5 minorities. The best candidates are 2 white males and 1 minority. Now I'm at 33% diversity.
In both cases, you picked purely based on skill/merit/qualifications, but because you got a different mix of applicants, you get diversity, and end up with a BETTER army than if you had taken male #3 from the first scenario because minority #1 is more qualified. Edit - You could also still end up with the same 3 white guys, and have no diversity. That's the difference between quotas and targets. A quota would force the 33% whereas a target still gets the best people for the job.
Recruiting campaigns focused on attracting minorities should inherently result in more minority applicants and more diversity occurring naturally within the force based on the simple fact that if you have 1/10 people applying as a minority vs 1/100, odds are good that you're going to get a different mix of equally and highly skilled applicants. Promoting the CF to a new demographic is DIFFERENT than a quota or hiring someone because of their gender/color/religion/etc. You are STILL hiring the best applicant, your top 10 list is now a more diverse pool of people to choose from.
Simple example:
I receive online applications from 10 white males. The best candidates are 3 white males, and I end up employing 3 white males. Zero diversity.
I receive online applications from the same 10 white males and an additional 5 minorities. The best candidates are 2 white males and 1 minority. Now I'm at 33% diversity.
In both cases, you picked purely based on skill/merit/qualifications, but because you got a different mix of applicants, you get diversity, and end up with a BETTER army than if you had taken male #3 from the first scenario because minority #1 is more qualified. Edit - You could also still end up with the same 3 white guys, and have no diversity. That's the difference between quotas and targets. A quota would force the 33% whereas a target still gets the best people for the job.