It’s a team sport, and any uncompetitive advantages gained by the team’s staff cheating advantages the team as a whole. A meaningful deterrent has to therefore remove the incentive of greater team success, and that can only be done by a punishment that harm’s the overall team’s standings- pour encourages les autres. Nothing unusual or inappropriate about this in a team sports context, and the integrity of the sport demands nothing less.
Sucks that it’s our crew this time round, but it is what it is.