Author Topic: Recruiting Posters, Slogans and Commercials [Merged]  (Read 266470 times)

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Offline milnews.ca

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Re: Recruiting Posters, Slogans and Commercials [Merged]
« Reply #1025 on: December 16, 2015, 07:31:23 »
The Royal Marines have an impressive PR machine and have produced a good range of videos to go along with their ad campaigns

https://www.youtube.com/user/RoyalMarinesOfficial

You could adapt this to just about any combat arms occupation, I would say. However, the Marines I've talked to say that this type of advertising (very warlike etc) can backfire and tends to represent how currently serving members would like to see themselves represented in the public eye as opposed to what the uninformed civvy wants to see.

As a result, I understand that they have  a hard time filling their recruit training billets.
The Physicality video was particularly mesmerizing!  Thanks for sharing the link.
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Offline daftandbarmy

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Re: Recruiting Posters, Slogans and Commercials [Merged]
« Reply #1026 on: December 24, 2015, 02:20:15 »
The Physicality video was particularly mesmerizing!  Thanks for sharing the link.

You're welcome.

|And, of course, it doesn't relate at all to what you actually do in a Commando unit. But oh well....
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Offline Coffee_psych

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Military Advertisement, does it bother any of you?
« Reply #1027 on: October 27, 2016, 19:31:06 »
So I came across a few posters in the recruitment office in my hometown targeting women to join the army.  I thought the posters were tasteful and showed a good side of what the CF was trying to do. This article describes how they are trying to increase the number of women in the military from 16% to 25% in only 3 years.  One of the posters (in the article below) is of two women hugging, however some people decided that the posters were too "lesbian-y".  If you're a woman or a man who has many women in your life, you would know that women hugging is a very common thing.  Even gay women and straight women hug all the time.

So I want to know, do you have a problem with this advertisement? Or do you think it fits in with other campaign material to get women to join the CF?

http://www.vice.com/en_ca/read/the-canadian-military-worried-that-its-female-recruitment-campaign-got-a-little-too-lesbian-y

Offline milnews.ca

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Re: Military Advertisement, does it bother any of you?
« Reply #1028 on: October 27, 2016, 20:35:52 »
If it's been quoted correctly and in context*, when I read something like this ...
Quote
... "There was a concern that the photo implied a romantic relationship," reads the document. "It was suggested that a group shot would be more appropriate, but we felt that this would have less 'poster power,'" the ad agency writes. "Our recommendation is to stay with a photograph of two women, but have them pose in a way that clearly suggests nothing more than friendship." ...
... I think, "welcome to design by committee."

* -- I notice the writer, like most doing these kind of "documents obtained by" stories, didn't share the document to let us judge.
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Offline SeaKingTacco

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Re: Military Advertisement, does it bother any of you?
« Reply #1029 on: October 27, 2016, 20:59:07 »
Part of the problem for me with that ad is that if you changed one element and made it a male and female soldier hugging, we would have an instant Operation Honour air strike called down upon the CF.

Can't have both ways. You know- equal treatment and all.

Offline Blackadder1916

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Re: Military Advertisement, does it bother any of you?
« Reply #1030 on: October 27, 2016, 22:23:51 »

So I want to know, do you have a problem with this advertisement?

http://www.vice.com/en_ca/read/the-canadian-military-worried-that-its-female-recruitment-campaign-got-a-little-too-lesbian-y

Well, it's been quite some time since I wore uniform so I may not be up to date with all the latest about wearing patches and stuff, but why is one of the women in the "poster" shown in the article an American soldier?  Or at least, why is she (if she is Canadian) wearing the SSI of the 1st Infantry Division on the right shoulder - as an American soldier would for previous wartime service?
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Offline LunchMeat

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Re: Military Advertisement, does it bother any of you?
« Reply #1031 on: October 27, 2016, 22:57:08 »
Vice is a rag.

Can't stand it.
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Offline Dimsum

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Re: Military Advertisement, does it bother any of you?
« Reply #1032 on: October 27, 2016, 23:57:38 »
Well, it's been quite some time since I wore uniform so I may not be up to date with all the latest about wearing patches and stuff, but why is one of the women in the "poster" shown in the article an American soldier?  Or at least, why is she (if she is Canadian) wearing the SSI of the 1st Infantry Division on the right shoulder - as an American soldier would for previous wartime service?

I'm betting that this is a pic of 2 US Army soldiers.  The one on the left has the US Army ACU-style pocket flaps, and the one on the right would have the Canada flag on her shoulder (under the hand of the soldier on the left). 
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Offline Blackadder1916

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Re: Military Advertisement, does it bother any of you?
« Reply #1033 on: October 28, 2016, 01:31:04 »
I'm betting that this is a pic of 2 US Army soldiers.  . . .

That's what I thought.  Probably typical that the ad agency just grabbed some stock images of women in uniform, but doesn't anyone at NDHQ notice these things.  This is discriminatory.  Aren't our "lesbian-y" women good enough?  I know outsourcing is in vogue, but this is ridiculous.
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Offline Oldgateboatdriver

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Re: Military Advertisement, does it bother any of you?
« Reply #1034 on: October 28, 2016, 09:31:30 »
It is also my experience that women tend to hug more than men for all sorts of reasons, both in the military and in civvie life. Men are not above some deportment: just think about a bunch of guys who have just won a hockey, soccer or other team sport tournament.

The only problem I have (other than using a US soldier picture  :facepalm:) with the poster is that the overall picture does not provide any context that let the viewer come to the conclusion that such hugging is warranted by the circumstances.

Offline George Wallace

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Re: Military Advertisement, does it bother any of you?
« Reply #1035 on: October 28, 2016, 09:36:51 »

The only problem I have (other than using a US soldier picture  :facepalm:) with the poster ........


The Canadian media and public more often than not will pick any photo of military personnel or equipment to augment their 'statement'.  They are not in any way familiar with AFV or uniform recognition, so will most often pick a photo that they find first in their search, which quite often is an American publicity shot. 

Solution:  All MEDIA must take AFV and uniform Recognition Courses.     (We all know that will NEVER happen.)

 [:D
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Re: Military Advertisement, does it bother any of you?
« Reply #1036 on: October 28, 2016, 09:40:13 »
Solution:  All MEDIA must take AFV and uniform Recognition Courses.     (We all know that will NEVER happen.)

 [:D

Let's get together to develop and market such a course to the media.  We'll call ourselves "experts".  That should work.
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Offline milnews.ca

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Re: Military Advertisement, does it bother any of you?
« Reply #1037 on: October 28, 2016, 09:47:54 »
... why is she (if she is Canadian) wearing the SSI of the 1st Infantry Division on the right shoulder - as an American soldier would for previous wartime service?
I noticed that, but (silly me) I figured someone would have called the ad agency on it during the "creative" process if it WAS an American soldier.

Then again, since the journalist didn't share the "obtained" documents, we can't tell if the agency WAS called on it or not.  :facepalm:
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Online mariomike

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Re: Recruiting Posters, Slogans and Commercials [Merged]
« Reply #1038 on: October 28, 2016, 09:54:08 »
^ 1st Infantry Division. The Big Red One.

Men are not above some deportment: just think about a bunch of guys who have just won a hockey, soccer or other team sport tournament.

Hard to imagine Lee Marvin needing a Man-hug. He might give another guy a pat on the back.

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« Last Edit: October 28, 2016, 10:28:45 by mariomike »
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Offline Pusser

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Re: Recruiting Posters, Slogans and Commercials [Merged]
« Reply #1039 on: October 28, 2016, 12:34:04 »
^ 1st Infantry Division. The Big Red One.

Hard to imagine Lee Marvin needing a Man-hug. He might give another guy a pat on the back.


But Clint Eastwood would have taken a warm soapy shower with the right marine.
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Offline LunchMeat

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Re: Recruiting Posters, Slogans and Commercials [Merged]
« Reply #1040 on: October 28, 2016, 12:50:31 »
I think we're need to take a page from the Scandinavians.

Two women wearing a military style uniform, hugging, does not show the strength and the success of women in the military. How does a hugging photo attract anyone to join, really?

I'll see if I can track it down, but the Norwegian Army had a fantastic recruiting campaign of "Modern Day Valkyrie" and "Modern Day Shield maiden" that were friggin' awesome. Women all geared up in fierce warrior poses.

A co-worker of mine was recently hired as a police officer, she would have never ventured that path (background in aeronautical engineering) had it not been for a poster she saw of a female Peel (?) Regional Tactical Officer. I showed her this poster and she said "that doesn't tell me anything about the job or the organization"
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Offline Jarnhamar

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Re: Recruiting Posters, Slogans and Commercials [Merged]
« Reply #1041 on: October 28, 2016, 13:18:19 »
That picture is weak sauce. It's also not even Canadian Forces members in the picture.

If you want some glimpses of women in the Canadian Forces (or CF members just kicking ***) here's a good youtube video.  Hugging however is absent.


https://www.youtube.com/watch?v=LtU6y6xnxiA
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Offline DAA

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Re: Military Advertisement, does it bother any of you?
« Reply #1042 on: October 28, 2016, 15:15:19 »
So I came across a few posters in the recruitment office in my hometown targeting women to join the army.  I thought the posters were tasteful and showed a good side of what the CF was trying to do. This article describes how they are trying to increase the number of women in the military from 16% to 25% in only 3 years.  One of the posters (in the article below) is of two women hugging, however some people decided that the posters were too "lesbian-y".  If you're a woman or a man who has many women in your life, you would know that women hugging is a very common thing.  Even gay women and straight women hug all the time.
So I want to know, do you have a problem with this advertisement? Or do you think it fits in with other campaign material to get women to join the CF?
http://www.vice.com/en_ca/read/the-canadian-military-worried-that-its-female-recruitment-campaign-got-a-little-too-lesbian-y

First off that material is from 1-2 years ago and as mentioned already and as far as I can tell, the individuals pictured aren't wearing CAF Uniforms.  Not to mention, what does a picture like this really say about a career as a "working" member of the CAF?  I'm sure they could come up with something better.

Also keep in mind, that the CAF doesn't produce these marketing campaigns "in house".  They are put out to tender, so they tend to go to the lowest bidder from the private sector (ie; Civilian Marketing Agencies).  So you now have a civilian company creating a Marketing Campaign who has little if any knowledge and or experience about what it is to be a member of the CAF, let alone why anyone would want to join.  Sounds like a job for the FNP in the Agency to handle.   ;)  Campaign materials/proposals are returned back to the Department for review, so I'm sure people in uniform, along with civilian DND Marketing staff looked at this and many others.

It's difficult at best, if not impossible, to market a career in the CAF for women when you're faced with bad Press coverage created by bad applies in your organization and all organizations have bad apples.

Being a women and having a career in the CAF, merely makes you another valued member of the "team".

http://www.forces.ca/en/page/women-92
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Offline daftandbarmy

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Re: Military Advertisement, does it bother any of you?
« Reply #1043 on: April 20, 2017, 12:23:02 »

The Canadian media and public more often than not will pick any photo of military personnel or equipment to augment their 'statement'.  They are not in any way familiar with AFV or uniform recognition, so will most often pick a photo that they find first in their search, which quite often is an American publicity shot. 

Solution:  All MEDIA must take AFV and uniform Recognition Courses.     (We all know that will NEVER happen.)

 [:D

This is how the USMC 'communicates' with some braver members of the media: https://www.youtube.com/watch?v=mlwWO-MqlyA

I've seen the Royal Marines do similar 'acquaints', as they call them, with great success. They even got a couple of recruits out of it as some of the media folks realized that their true calling did not invovle shooting with a camera :).
"The most important qualification of a soldier is fortitude under fatigue and privation. Courage is only second; hardship, poverty and want are the best school for a soldier." Napoleon